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Wow! Took me a second to figure out what these were, or were intended to be used for, but upon figuring it out I just had to smile. These things would work GREAT at a local Diner, where the waitress almost always spills your coffee into the saucer as she's bringing it to you. Then you have the paper placemats to use as a canvas. Genius! :)
I could also see these being used as a marketing "gimick" at the local coffee shop...
http://www.gnr8.biz/product_info.php?products_id=182
ouch... what a STEEP price tag ($59!) for a couple of mugs! Soon these will be at Walmart for $4 a piece.
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